The largest boating audience on the Great Lakes — in their hands, six times a year.
Great Lakes Scuttlebutt® is the free, full-gloss bi-monthly magazine reaching 100,000+ boaters at marinas, yacht clubs, dealers and 30+ boat shows across all five Great Lakes.
100K+
BOATERS REACHED / ISSUE
6
ISSUES PER YEAR
30+
BOAT SHOWS ATTENDED
5
GREAT LAKES COVERED
ABOUT THE MAGAZINE
Desirable, valuable, long shelf life.
Our free bi-monthly magazine is full gloss and expertly designed. Every issue covers boating products, services, events and destinations — tailored to favor the largest boating audience in the U.S. All issues are also reproduced in a digital format, free and available indefinitely.
A print ad unlocks these benefits — free:
Placement within digital magazine
Exposure at 30+ boat shows
Inclusion in 'Scuttlebitts' weekly newsletter
Brokerage listings within the magazine
Rotating 468×60 banner on website
Editorial / press release opportunities
Social media exposure on our platforms
Giveaway campaign opportunities
COVERAGE AREA
All five Great Lakes — and beyond.
From Duluth to Buffalo, Thunder Bay to Toledo, distributed free at marinas, yacht clubs, dealers, waterfront restaurants and 30+ boat shows from Minneapolis to Miami.
States served
MN · WI · IL · IN · MI · OH · PA · NY + Ontario
2026 Editorial Calendar
Six issues. Six chances to be in front of boaters.
Plan your campaign around the stories boaters are reading.
Editorial features subject to change.
Winter
JAN / FEB
› 2026 New Boat Models
› 2026 Events & Festivals
› Choosing the Right Boat
Spring
MAR / APR
› Great Lakes Legends
› Books & Podcasts
› Night Boating
Launch
MAY / JUN
› New Boat Owners
› Waterfront Attractions
› Launching Preparation
Summer
Jul / Aug
› Dock Days
› Kids Aboard
› Float Parties
Fall
SEP / OCT
› Fishing Tournaments
› End-of-Season Care
› Cruising
Buyer's Guide
NOV / DEC
› Annual Buyer's Guide
› New Products for 2027
› Gift Ideas Special Section
DIGITAL ADVERTISING
Beyond the printed page.
An online replica of every print issue lives at GreatLakesScuttlebutt.com, always free, always available, viewable on any device. Add à la carte digital elements or use the free 468×60 banner included with your print ad.
MEDIA KIT
The full 2026 Great Lakes Scuttlebutt Media Kit.
Includes rates, editorial calendar, distribution map of 2,000+ pickup points, page specifications, mechanical requirements and ad submission guidelines for all six 2026 issues.
Reserve Your Space
Let's plan your next campaign.
For questions about pricing, reserving space and custom packages, reach out to our team. We'll send the full media kit and a proposal within one business day.
PUBLISHER · Erik Kyle
(877) 775-2538 Ext. 200
OFFICE
(877) 775-2538 Ext. 100
EDITORIAL
(877) 775-2538 Ext. 600
DESIGN & PRODUCTION
(877) 775-2538 Ext. 400
Scuttlebutt Magazines, LLC
7862 West Central Ave., Suite F
Toledo, Ohio 43617
© Copyright 2026. Scuttlebutt Magazines. All Rights Reserved.