The largest boating audience on the Great Lakes — in their hands, six times a year.
Great Lakes Scuttlebutt® is the free, full-gloss bi-monthly magazine reaching 100,000+ boaters at marinas, yacht clubs, dealers and 30+ boat shows across all five Great Lakes.
100K+
BOATERS REACHED / ISSUE
6
ISSUES PER YEAR
30+
BOAT SHOWS ATTENDED
5
GREAT LAKES COVERED
ABOUT THE MAGAZINE
Desirable, valuable, long shelf life.
Our free bi-monthly magazine is full gloss and expertly designed. Every issue covers boating products, services, events and destinations — tailored to favor the largest boating audience in the U.S. All issues are also reproduced in a digital format, free and available indefinitely.
A print ad unlocks these benefits - free:
Placement within digital magazine
Exposure at 30+ boat shows
Inclusion in 'Scuttlebitts' weekly newsletter
Brokerage listings within the magazine
Rotating 468×60 banner on website
Editorial / press release opportunities
Social media exposure on our platforms
Giveaway campaign opportunities
COVERAGE AREA
All five Great Lakes — and beyond.
From Duluth to Buffalo, Thunder Bay to Toledo, distributed free at marinas, yacht clubs, dealers, waterfront restaurants and 30+ boat shows from Minneapolis to Miami.
States served
MN · WI · IL · IN · MI · OH · PA · NY + Ontario
2027 Print Rates
Color included in every price.
Display rates are guaranteed in the front half of the magazine. Marketplace rates run in the back. Custom ad sizes available on request.
Marketplace Rates
AD SIZE
1x
3x
6x
Full Page
$1,925
$1,650
$1,475
1/2 Page
$1,100
$950
$800
1/4 Page
$575
$500
$425
1/8 Page
$295
$245
$195
Display Rates — guaranteed front half
AD SIZE
1x
3x
6x
Full Page
$2,200
$1,925
$1,650
1/2 Page
$1,275
$1,100
$950
1/4 Page
$650
$575
$500
Premium Positions
Front & Back Covers
$4,500
Front Cover
$3,200
Back Cover
$2,600
Inside Front Cover
$2,600
Inside Front Cover + Page 1
$3,900
Inside Back Cover
$2,300
Two-Page Spread
$2,900
Ads must be PDF, TIF or JPEG, sized correctly at 300 dpi 100%. Submit full page with bleed (no crop marks) to [email protected].
Need design help? Ad design & production assistance available at reasonable rates. Call 877-775-2538 Ext. 400.
2026 Editorial Calendar
Six issues. Six chances to be in front of boaters.
Plan your campaign around the stories boaters are reading.
Editorial features subject to change.
Winter
JAN / FEB
› 2027 New Boat Models
› Captain's Courses
› Boat Clubs
Spring
MAR / APR
› Boating Awards & Accolades
› Preparing for Resale
Launch
MAY / JUN
› Sustainable Boating
› Multi-Part Trips
› Boating Lifestyle Tips
Summer
Jul / Aug
› The Best Of...
› Fishing Tips
› Boat Loans
Fall
SEP / OCT
› Protecting Your Boat
› Back to School
Buyer's Guide
NOV / DEC
› Annual Buyer's Guide
› Gift Lists
› New Boat Tech
MEDIA KIT
The full 2027 Great Lakes Scuttlebutt Media Kit.
Includes rates, editorial calendar, distribution map of 2,000+ pickup points, page specifications, mechanical requirements and ad submission guidelines for all six 2026 issues.
DIGITAL ADVERTISING
Beyond the printed page.
An online replica of every print issue lives at GreatLakesScuttlebutt.com, always free, always available, viewable on any device. Add à la carte digital elements or use the free 468×60 banner included with your print ad.
Reserve Your Space
Let's plan your next campaign.
For questions about pricing, reserving space and custom packages, reach out to our team. We'll send the full media kit and a proposal within one business day.
PUBLISHER · Erik Kyle
(877) 775-2538 Ext. 200
OFFICE
(877) 775-2538 Ext. 100
EDITORIAL
(877) 775-2538 Ext. 600
DESIGN & PRODUCTION
(877) 775-2538 Ext. 400
Scuttlebutt Magazines, LLC
7862 West Central Ave., Suite F
Toledo, Ohio 43617
© Copyright 2026. Scuttlebutt Magazines. All Rights Reserved.