Reach 100,000+ boaters where they actually pick up a magazine.

Scuttlebutt is the free-distribution boating magazine trusted across the Great Lakes, Southeast and Gulf Coast — placed in marinas, yacht clubs, marine businesses and waterfront restaurants where your customers already are.

100K+

COPIES PER ISSUE

4

REGIONAL EDITIONS

3,000

DISTRIBUTION POINTS

34 yrs

TRUSTED IN PRINT

WHY SCUTTLEBUTT

The boater's magazine. Free where they tie up.

For over three decades, Scuttlebutt has been the voice of recreational boating across America's most active cruising regions. Our free-distribution model means readers don't just receive the magazine, they pick it up, take it aboard, and pass it around the dock.

  • Highly engaged audience of active boat owners

  • Local editorial — your ad lives among regional stories

  • Print + digital + email + social bundled options

  • Dedicated ad design support at no extra cost

THREE EDITIONS

Advertise in one region — or all three.

Each edition is independently distributed and edited for its waters. Bundle discounts available for advertisers running in multiple regions.

Great Lakes Scuttlebutt

Serving boaters across all five Great Lakes since 1996.

  • MI · OH · IL · WI · MN · NY · PA

Southeast Scuttlebutt

Atlantic marinas, ICW boaters and coastal communities.

  • NC · SC · GA · FL (East)

Gulf Coast Scuttlebutt

From the Florida Panhandle through Texas.

  • West Florida

West Coast Scuttlebutt

Serving boaters across all five Great Lakes since 1996.

  • Southern California

PRINT ADVERTISING

Pages that get carried home.

Full-color glossy print, premium paper stock, and an editorial environment built around the boating lifestyle. Rates shown are per single edition, per issue. Multi-edition and frequency discounts available.

DIGITAL ADVERTISING

Beyond the page.

Extend your print campaign across our digital flipbook editions, regional websites, weekly e-newsletters and social channels — all measured, all targeted to active boaters.

MEDIA KIT

Everything you need to plan your campaign.

The 2026 Scuttlebutt Media Kit includes full rate cards, demographic breakdowns, editorial calendar, distribution maps and technical specifications for all three editions.

Get Started

Let's plan your next campaign.

Tell us about your business and which boaters you want to reach. We'll send the full media kit and a custom proposal within one business day.

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