reach your

great lakes

audience

FULL POWER. FULL EXPOSURE.

Get your brand in front of 100,000+ active boaters with the only magazine that dominates the Great Lakes region — in print, online, and at boat shows.

why advertise with

great lakes scuttlebutt

For 28 years, Great Lakes Scuttlebutt has been the trusted voice for boaters — at the dock, at boat shows, and online. No other platform gives you this kind of reach + influence.

  • 100,000+ readers every issue

  • 30+ boat shows every year

  • 1,800+ distribution points across the region

  • Free digital magazine = unlimited worldwide exposure

more than just a

print advertisement

Your ad doesn’t just sit on a page. It works harder.

  • Print Power – Full-gloss, bi-monthly magazine with a long shelf life.

  • Digital Reach – Free banner ads, digital magazine placement, and permanent online visibility.

  • Boat Show Presence – In the hands of buyers at 30+ shows nationwide.

  • Editorial Extras – Press release opportunities, new product features, Scuttlebitts newsletter mentions.

  • Social Push – Your message shared across Facebook, Instagram, YouTube, and TikTok.

YOU WILL REACH

BOATERS WHO BUY

Great Lakes Scuttlebutt readers are active, invested, and ready to spend on the products and services that fuel their lifestyle.

  • Cruisers & anglers

  • Families & new boaters

  • Gear upgraders & marina service buyers

  • Event-goers & destination seekers

If they’re on the water in the Great Lakes, they’re reading Great Lakes Scuttlebutt.

HERE'S HOW we

BEST CAN HELP YOU

Print Ads That Work

From full-page spreads to quarter-page features, our glossy, bi-monthly magazine delivers unmatched visibility to boaters across the Great Lakes.

Digital Ads Included

Every print ad unlocks bonus exposure — your banner rotates on our website, your ad appears in the free digital magazine, and your brand lives online forever.

Included Digital Elements

Advertising with GLS means more than the page — gain editorial opportunities, Scuttlebitts newsletter features, social media mentions, and giveaway campaigns at no extra cost.

À La Carte Options

Want even more reach? Choose sponsored social posts, dedicated email blasts, or newsletter banners to supercharge your campaign.

Hi, I'm ERIK KYLE

president of great lakes scuttlebutt

For nearly three decades, I’ve dedicated my career to one mission: helping marine businesses like yours connect with the boaters who matter most.

When Great Lakes Scuttlebutt was launched, I saw the need for a true resourceful magazine — one that reached not only the docks and marinas, but also boat shows, homes, and digital platforms. Today, GLS is the #1 Boating Resource for the Great Lakes and a trusted resource for over 100,000+ boaters every issue.

Our advertisers aren’t just buying space — they’re joining a partnership that fuels growth, builds trust, and gets results.

Copyrights 2025 | Your Brand™ | Terms & Conditions